Creative direction and brand strategy, run remotely, by someone who already did it for IKEA, Kingfisher and Swiggy.
I'm Megha, a Bengaluru based creative director, copywriter and marketing strategist. I write the brief, build the shot list, set the brand language and keep the content calendar honest, all over a call, so you get an editorial eye without flying anyone out.
Background includes campaign work for
- IKEA India
- Kingfisher
- Swiggy
- Rapido
- Kushal's Fashion Jewellery
What I can run from here
Copywriting & brand voice
Campaign lines, web copy, product copy, brand voice guidelines. Delivered async or live on a call, either way it still sounds like a person by the fifth round of feedback.
Read the samplesContent strategy & social
Editorial calendars and social media management that hold a point of view for a full quarter, not just a week.
Remote creative direction
I write the brief, build the shot list and mood board, then direct the shoot live over video call, so your local photographer executes the vision without you managing the back and forth.
Brand identity & language
The words and visual language that make a brand recognisable, documented clearly enough that your team can run with it after I'm gone.
Short-term marketing officer
Interim strategic marketing leadership: direction, brand language, content calendar and team alignment, without a full-time hire. More on this below.
How remote actually works
You're not based here. How does creative direction work long distance?
Over a call, in real time. I brief your photographer or team the same way I would on set, shot list, references and all, and review takes live so nothing gets lost in translation.
What about time zones?
I keep hours that overlap with US time zones for anything live. Copy, strategy and planning run async, on your clock, not mine.
Do you work directly with brands, or only through agencies?
Both. Directly with founders and marketing teams, or alongside an existing agency as the creative or strategy lead.
What does an engagement usually look like?
Either a fixed project (a campaign, a shoot brief, a brand voice document), or a short-term marketing officer retainer, usually one to three months, scoped to what you actually need.
Hire me as your short‑term marketing officer
Not every brand needs a full-time hire. Some just need someone to step in, set the direction, fix the vibe and leave before the honeymoon period wears off. I set the brand language, brief the shoots, build the content calendar, and get the team aligned on what the brand is actually supposed to sound like, then hand it back running.
Got a brief? Let's talk.
Or email directly: meghamahajanwork@gmail.com
Want the full picture, shoots, events, Offscript? See the full portfolio.